Organic Search

Despite the promises of democratization and reach, Big Tech’s platforms are increasingly hostile to independent media and publishers. From the rise of generative AI to the skyrocketing costs of traffic acquisition, the ground beneath digital media is shifting — fast.

Organic search traffic, once the dependable backbone of inbound audience growth, is under siege. But here’s the truth: that game is over — and B2B publishers must now build new paths to growth rooted in precision, segmentation, and value.