The Audience Development role has expanded, fragmented, and matured all at once. What used to be a niche marketing or editorial function has become a strategic linchpin in publishing, media, and digital business models.

We’re shifting gears from theory to practice — with one of the most versatile tools in your stack: ChatGPT.

Planning season is here — and for many media leaders, it starts with a whiteboard and a familiar question: “What’s next?” But to compete in 2025, that question isn’t enough.

As we turn the corner into 2025, media companies are doing what many of us do this time of year: taking inventory, reorganizing, and clearing the clutter. But this isn’t about your closet. It’s about your media strategy — and whether it’s built to sustain, scale, and serve.

We’re breaking down one of the most consequential shifts in email strategy we’ve seen in years: the rollout of iOS 18.2 — and what it means for publishers, newsletter operators, and email engagement at large.

Today’s playbook is all about one of the most chaotic — and strategically rich — weeks in email: Cyber Monday. The average inbox sees a 70%+ increase in volume the week of Cyber Monday. Open rates drop. Competition spikes. Engagement patterns shift. But this isn’t a death sentence — it’s

Despite the promises of democratization and reach, Big Tech’s platforms are increasingly hostile to independent media and publishers. From the rise of generative AI to the skyrocketing costs of traffic acquisition, the ground beneath digital media is shifting — fast.

Events are no longer “one-off” moments. They’re engagement engines — capable of driving revenue, building brand equity, and deepening loyalty across your most valuable audience segments. Here’s how smart media brands are using first-party audience intelligence to design events that resonate.

Organic search traffic, once the dependable backbone of inbound audience growth, is under siege. But here’s the truth: that game is over — and B2B publishers must now build new paths to growth rooted in precision, segmentation, and value.