Let’s talk about identity. Not just what you do in audience development… but how you do it.

We’re getting honest about the most common — and costly — mistakes we see in audience development. Not to shame, but to sharpen.

The Audience Development role has expanded, fragmented, and matured all at once. What used to be a niche marketing or editorial function has become a strategic linchpin in publishing, media, and digital business models.

We’re shifting gears from theory to practice — with one of the most versatile tools in your stack: ChatGPT.

Planning season is here — and for many media leaders, it starts with a whiteboard and a familiar question: “What’s next?” But to compete in 2025, that question isn’t enough.

As we turn the corner into 2025, media companies are doing what many of us do this time of year: taking inventory, reorganizing, and clearing the clutter. But this isn’t about your closet. It’s about your media strategy — and whether it’s built to sustain, scale, and serve.

We’re breaking down one of the most consequential shifts in email strategy we’ve seen in years: the rollout of iOS 18.2 — and what it means for publishers, newsletter operators, and email engagement at large.

Today’s playbook is all about one of the most chaotic — and strategically rich — weeks in email: Cyber Monday. The average inbox sees a 70%+ increase in volume the week of Cyber Monday. Open rates drop. Competition spikes. Engagement patterns shift. But this isn’t a death sentence — it’s

Despite the promises of democratization and reach, Big Tech’s platforms are increasingly hostile to independent media and publishers. From the rise of generative AI to the skyrocketing costs of traffic acquisition, the ground beneath digital media is shifting — fast.